Blueprints, a dedicated investment firm focused on supporting development projects in emerging economies, approached us with the challenge of creating a compelling brand identity and comprehensive guidelines specifically tailored to their target audience of investors in developing countries. The task involved developing a brand identity that would convey trust, expertise, and a commitment to sustainable development while resonating with the unique needs and aspirations of their target market.

A Powerful and Trustworthy Brand Identity that Inspires Confidence

The result is a distinctive brand identity that includes a visually impactful logo mark, a carefully selected colour palette that represents vitality and progress, and typography that strikes a balance between professionalism and approachability. These design choices communicate Blueprints’ expertise, trustworthiness, and dedication to making a lasting impact on communities in developing countries.