Major League Eating approached us with an exhilarating challenge – to encapsulate the spirit, values, and ethos of competitive eating within a punchy and vibrant brochure. Our task was to infuse the world of competitive eating with a fresh visual identity that stands out and resonates with their audience.

A Dynamic Brochure Redefining Competitive Eating

The result is a striking and distinctive brochure that redefines how competitive eating is perceived. It effectively showcases the lively and thrilling atmosphere of Major League Eating events while communicating their core values and mission. This case study underscores our ability to translate unconventional concepts into impactful design, breathing new life into Major League Eating’s brand representation.