The Challenge

Rebranding SPENN Business to Boost SME Engagement and Financial Management in sub-Sahara Africa

SPENN Business required a fresh approach to communicate its value proposition more effectively to small and medium-sized enterprises (SMEs) in Africa. The platform’s tools, designed to help businesses manage and plan their finances, were not being fully recognized for their potential. The challenge was to create a compelling brand narrative and advertising strategy that highlighted the benefits of SPENN Business, including seamless transactions, financial planning tools, and employee management features.

Driving Growth with a New Brand Direction and Advertising Strategy

We created a strategic rebrand and advertising plan to position SPENN Business as the go-to financial toolkit for SMEs. This involved crafting a modern logo with bold typography and vibrant colors, enhancing brand recognition and trust. We also implemented a targeted advertising strategy, using ATL campaigns and digital marketing to highlight SPENN Business’ services across platforms like social media and online ads.

What we did

Design

Brand design
Strategy
Advertising campaign
Social Media awareness

The new branding and targeted campaigns resulted in a significant increase in user engagement

“The rebranding and design services exceeded our expectations. It’s helped us connect and showcase the full value of our financial tools.”

5

Sub-Saharan Countries

Offering SPENN Business Services – Empowering Large and SMEs Business a new financial tool

SPENN Technology (B2C)